Last week my sister, who is a Yale alum sent me a link to a YouTube video, that was a forward of a forward with a very cryptic note “Watch this, you will enjoy it.” I was not sure she was sending me the video to watch because I too am a Yale grad or because of my total fascination, make that obsession, with all things visual and this multi-media world we live in. It turns out that she sent it for both reasons. The first thing I noticed when I clicked on the link was that the video which was posted on January 14, had logged in over 180,000 viewers.
Within a few minutes of watching the video, the “still-mo-tographer” in me realized the hallmarks of motion captured with a CMOS sensor, and I knew this film was shot with the Red One. My interest in technology and HD motion capture is not what kept me glued to the small screen for the next 17 minutes. It was the innovative college admissions video that unfolded before my eyes that had me transfixed. Admissions video, marketing collateral, musical or musical admissions video- I’m not sure what to call it, but it is different, and surely will speak to the target demographic with glee, high school students considering college.
“That’s Why I Chose Yale” is the result of a forward-thinking Admissions Dean and a collaboration of Yale undergrads, recent alums, and recent alums working in the admissions office. According to Andrew Johnson, who produced the movie, the project developed out of conversations in the admissions office concerning the need for a new marketing piece to give prospective applicants a snapshot of life at Yale. Johnson’s survey of the admissions video efforts among colleges found that they were so similar that it was difficult to identify which school’s collateral you were looking at. “I went back to my boss and told him if we are going to do something, we should do something unique. I felt that the best compliment anyone could ever give our video, would be for a prospect to want to watch it twice or for someone who has no interest or intention of applying to Yale to find it interesting and engaging. I told him that I thought we could do this with a musical.” Johnson indicated that after a moment, the Dean agreed that if they could get and keep the tone right, it could be a good idea. So with a very small budget, which would be used for camera and lighting rental, and an army of student and alumni volunteers, the project got its green light.
“When we showed the video to the Yale administration, they thought it was certainly a big departure, but they thought it was funny, and engaging and entertaining,” says Johnson.
Is the movie technically perfect? No, and if you wear a cinematographer’s hat, there are a few small things you may note. But I have long said that sometimes the spirit captured is more important than technical perfection, and this movie captures the spirit, energy and imagination that will be important for and to the target audience.
I decided to write about this project for a couple of reasons. As a writer who covers photography gear, I try to strike a balance between talking about gear, its actual use, and trends. This video was shot under conditions which lots of us are familiar with, small budgets/constraints, short timeframes, with volunteers, and yet it is an amazingly big and ambitious undertaking. This movie was not shot for the purpose of promoting or marketing a particular brand of camera, or demonstrating what a camera is capable of, or for a contest. It was shot for a real world application. This project is significant as it speaks to the growing importance of motion capture in reaching Internet-savvy audiences, and audiences that expect not only to be informed but to also be entertained. It is a stunning example of what digital motion capture technology can enable, and it should be a reminder to all of us that the cameras we use are just the tools to achieve an end. The fact that as of this writing more than 289,000 viewers have clocked in according to the YouTube counter cannot be dismissed.
I asked cinematographer Streeter Philips why he chose the Red One for use on the project. “I had used the Red One for a short film that I shot last summer, in part because I wanted to know what they hype was about. After seeing the dailies [for my short] I was convinced that given what Andrew (Johnson) and director Ethan Kuperberg (Yale ’11) wanted to achieve visually—they wanted a high-gloss, bright, saturated image—and we definitely didn’t have the budget for film, that the Red One was the right choice.” Phillips who is no stranger to motion capture and has been using the Panasonic HVX for much of his motion work as well as the Canon 5D MarkII, says he has become a real fan of the Red One. He indicates that once you learn how to operate it, that it is pretty easy to use. The learning curve was steep however, and his learning curve was helped along by a five-hour workshop and a lot of on the job experience.
While the outdoor shooting relied heavily on natural light, the supplemental lighting of choice for indoor and outdoor applications was HMI. “Our indoor lighting consisted primarily of 1.2k HMIs, Pars and Fresnel’s which were heavily gelled.” One of the advantages of shooting at Yale was unlimited power: the constraint, placement of outlets, was easily overcome with extension cords.
“That’s Why I Chose Yale” was filmed over 10 days and in 30 locations last September (Philips says that sometimes they were in five or six locations in a day.) The movie is a testament to what happens when you have the right team of people working towards a common goal, great direction and oversight, and a killer idea to begin with.
The movie is not without controversy as there are those who have expressed concern that the musical genre cheapens or damages the Yale reputation and the admissions message. Then there are those like myself who applaud the willingness of a venerable institution to understand the dynamics of their market and adapt accordingly to reach it. The enormously talented pool of people associated with its creation, student and alums, both in front and behind the camera should also not be overlooked or get lost in the discussion of the videos merit as an admissions tool. What an incredible student body!
As I was writing my concluding remarks, I realized that I was humming a catchy little tune…yep, you guessed it: “That’s Why I Chose Yale.”
To view the movie, click on the link below:
http://www.youtube.com/watch?v=tGn3-RW8Ajk
To view what’s new in our companion blog, www.hdslrs-n-motion.com, click on the article title below:
A Light and Portable Handheld Stabilizer For HDSLRs From Cavision














Basically a “Kit” consists of a 20 x27’ soft box built around a light bulb: Take the bulb out, remove the cord, collapse the unit and you are ready to go. Now let me “be perfectly frank;” for $42 you shouldn’t expect and don’t get premium brand construction or finish: The plastic base plate assembly is not the most elegant solution in terms of opening for mounting to a stand and/or tightening it when mounted, and I found myself struggling a bit to get the baffle evenly attached to the box as well. What you do get for $42 however, once you get the light attached to the stand and the baffle on snugly, is a light that works overtime and the comfort of knowing that if you damage the bulb or break the box, replacing either won’t set you back a king’s ransom. And most importantly, you get a light which can be used for video or still work and does not generate the kind of heat that can make a set uncomfortable. If there are drawbacks, the biggest is that the light is not dimmable. One solution might be to buy a few bulbs of different wattages for flexibility or place additional diffusion material on the front. Another drawback is that even with the baffle, there is a “hot spot” in the center of the box resulting from the bulb: You may see it in the catch-lights. The biggest downside is that the 85 watt “spiral” bulb is huge! If you buy these lights, feel free to discard the box the entire assembly ships in as the soft box, cord, baffle and adjustment lever come in a nice black canvas case, but you will want to keep the box and form the bulb comes in. Drawbacks not withstanding, yes indeed, I love these lights!

While I have several light stands of different heights, the stands I most commonly use when traveling and on location are eight-foot stands. The promise of less bulk has tremendous appeal to me and most location photographers, so with that in mind I ordered a pair of Manfrotto 306B Stacker Stands from the


If I were in the market for a 1200 w/s battery pack today, there is no doubt in my mind that the Hensel
The Porty Lithium 12 is well made. The fit, finish and extent of “environmental” sealing/protection is excellent. The controls are as intuitive as it gets. The squat profile of the unit and wood handle suggest it is substantial in weight, but when you pick it up don’t be surprised if you marvel, as I did, at how light the unit actually is. I was also keenly aware at the lightness of the Pro Mini 1200P head. Hensel officially list the weight of the head at 5.7 pounds, but that includes the 16 foot cord. The head alone weighs in the vicinity of three pounds. Hensel wisely designed the unit with a detachable cord, which is of great assistance for packing and storage, and is a feature I would like to see more manufacturers adopt. The head comes with a clear dome and a protector cap. The light is clean and in my opinion on par with that of other premium brand products. In my testing, the units recycled as fast as Hensel claims at full power.
The Lithium 12 battery/cassette weights 2.5 pounds; the Porty Premium battery and drawer weighs nearly 9 pounds. For the traveling photographer who is concerned about weight of gear, the weight differential, particularly if one needs to carry multiple batteries, is significant. If the weight of the Lithium 12’s battery is the upside, the downside of the lithium technology is that the batteries are expensive: A second lithium battery/cassette runs over $500 USD. To be fair, the price of an extra Hensel lithium battery/cassette (2.5 lbs) is in the same range as a second battery and drawer (11.4lbs) for a Profoto B2.
Ask most people about on-camera lighting options for their dslr, and the default response is usually a dedicated flash unit.


What do you get when you mount a camera inside a steering wheel? You get a Fig Rig!! I keep hearing the Joni Mitchell song “Big Yellow Taxi” every time I think about the Fig Rig! People may find the concept of walking around holding a “steering wheel” in front of you, strange but I have to tell you it works. The Fig Rig offers incredible freedom of movement. The two handed navigation if you will, results in tremendous stability and smooth shooting. The body acts as the shock absorber and does not transfer the jarring movement to the Fig Rig. The wheel itself can accommodate add on’s such as video lights or a microphone using the optional Fig Rig clamp.


For those shooting with the Nikon D90, the battery door of the camera is also fully accessible when it is mounted to the Commander base.
With the availability of full frame dslrs from Canon, Nikon and Sony, there has been a lot of discussion, both on Internet forum boards and in print about camera pricing and in particular, the pricing of “professional” dslrs. John Rettie in an article called 






Whether you are an enthusiast, emerging or working photographer, wherever you reside or are planning to shoot, it is prudent to find out what the regulations are with respect to photography and photographic equipment.
I have been intending to write about the new PocketWizard products for the past several weeks, but every time I’ve scheduled an outdoor shoot, we’ve been rained out. Hopefully the weather will cooperate this weekend and I will be able to finally shoot the project that has been thrice postponed and put the MiniTT1 and FlexTT5s through their paces as I normally would use them and share my experience. I’ll warn you now since I will be shooting on the streets of New York, that I won’t be going for distance records with respect to flash placement.





