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Tag Archives: vortex media

White Balance Tools Plus….

Never underestimate the value of custom white balancing, whether you are shooting stills or motion. Custom white balance is all about your making decision about color, rather than allowing your camera to make the decision for you.  Custom White balance is also all about consistency:  As long as you are shooting under the same light, regardless of what is in the picture, your white balance will be consistent.  There are two ways to create a custom white balance: the reflective method or incident method.

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